Packaging Can Make or Break Your Success
August 15, 2018
As consumers, we tend to identify our favorite products within seconds of seeing them. This is not by accident. The packaging of healthcare and wellness products can make or break your sales and deliver the first impression to the customer. While the look of packaging has not always been a deal breaker to the consumer... View Article
How Transitioning to a Branded Environment Can Save Your Brand.
More brick and mortar stores closed in 2017 than any other year on record — over 7,000 — and the trend has only continued into 2018. In a world where 96% of Americans shop online, and 67% of millennials, 56% of Gen X, 41% of baby boomers, and 28% of seniors prefer to search and... View Article
Pop Ups – Popping up Everywhere!
It is evident that we live in a rapidly changing world. We are privileged by the convenience of speed and delivery, resulting in the constant evolution of our interests and how we value our time. One way businesses and brands can optimize their time, manage their risk, advertise their unique brand, and capture their audience’s... View Article
How Beauty & Cosmetic Companies Are Surviving “The Death of Retail”
Over the past few years, brick and mortar retail has been struggling and slowly dying. Thousands of store-fronts have closed as consumers shift to a more convenient method of shopping online. In the midst of the death of retail, the beauty and cosmetic industry has managed to stay afloat–but how are they saving themselves? According... View Article
Tim Parzyck Talks About the Future of Packaging in the Beauty Industry
July 23, 2018
Q. What is your background in packaging? A. I graduated from the University of Michigan’s School of Art with a degree in graphic design and moved to Chicago shortly thereafter. Originally more interested in industrial design, my first job at a small design studio, “Perception Design” introduced me to package design. A move to Los... View Article