The glitz and glam of Hollywood was in full swing last week at the 64th Primetime Emmy Awards. But after the statuettes were handed out and the red carpet was packed away, it was off to the FOX Emmy Party! Coloredge teamed up with russell harris EVENT GROUP to transform Soleto Trattoria and Pizzeria into a celebratory hot spot for 600 VIPs, Emmy nominees, and talent from FOX Broadcasting Company, 20th Century FOX and FX.
The aesthetic for the event was “Restoration Hardware-esque”, but needed to maintain FOX branding. Coloredge worked closely with the event designer Thomas Ford to produce schematics for the floor plan and renderings of the event space to solidify the look before going to production. Reclaimed wood, modern lighting fixtures, and a neutral color pallet transformed the outdoor patio space into a sophisticated, industrial bar and lounge.
After assisting in the development of the event’s look, Coloredge moved on to production of the graphics. We provided a 100ft long front-lit vinyl step and repeat, framing a large silver FOX logo. Coloredge also produced direct-to-board directional signage for the event.
The “FOX Experience” permeated the occasion thanks to russell harris EVENT GROUP, Coloredge, Thomas Ford, and all those involved in bringing the event to life.
Coloredge is the largest provider of visual imaging solutions for luxury brands and retailers. With nationwide operations in New York City, Los Angeles, Atlanta, and Carlstadt, NJ, Coloredge creates high-impact visual spaces for retailers, museums, events, arenas, and corporate environments. In addition to wide-format imaging and digital display solutions, Coloredge provides leading brands with end-to-end creative production services including pre-media, studio photography, CGI/3D imaging, creative retouching, package prototyping, and digital asset management.