The Disney Media Distribution International Upfront 2012 was a big hit! russell harris EVENT GROUP produced the colorful event for the 8th year in a row, with Coloredge providing the graphics. This year’s Upfront’s theme was “More Stories” and took place at Walt Disney Studios in Burbank. This exciting event drew hundreds of guests and international media buyers, who came to view the latest programming from Disney and ABC Television.
Because this year’s Upfront utilized various locations on the Disney Studio lot and included 650 guests, the event faced several production challenges. However, russell harris EVENT GROUP managed to create and produce a cohesive, festive feel, with help from Coloredge. Coloredge produced the podium graphics, stage panels, and directional signage for the event, helping pull together and accentuate the overall theme. To further add onto the festivities, which included a presentation with talent and a lively networking after-party, Disney Media Distribution had a red carpet, a step and repeat (produced by Coloredge) and invited outside media for the first time this year!
The famous Legends Plaza in front of the Team Disney Building was used once again for the networking after-party. The Plaza was transformed into a totally unique space. To set it apart from previous Upfronts, this year’s design presented all the shows in a very personal and inviting manner. Utilizing a 4’x8’ light box with custom graphics, provided by Coloredge, guests were able to identify their favorite shows and have a one-on-one experience (these light boxes also made for great photo opportunities!).
Having had a great after-party and a lively mood to match the event concept, this has been yet another very successful Upfront!
Coloredge is the largest provider of visual imaging solutions for luxury brands and retailers. With nationwide operations in New York City, Los Angeles, Atlanta, and Carlstadt, NJ, Coloredge creates high-impact visual spaces for retailers, museums, events, arenas, and corporate environments. In addition to wide-format imaging and digital display solutions, Coloredge provides leading brands with end-to-end creative production services including pre-media, studio photography, CGI/3D imaging, creative retouching, package prototyping, and digital asset management.