Coloredge has once again enhanced their capabilities by entering into a partnership with YCD Multimedia in order to create new digital media solutions for clients. Industry leaders in digital signage and digital-merchandising, YCD Multimedia offers a platform of powerful software applications which enhance the evolving in-store customer experience by seamlessly integrating retail and communications applications, making YCD an ideal partner for Coloredge.
Coloredge’s Creative Services division will work closely with clients every step of the way to offer a completely customizable and scalable digital marketing strategy, providing display placement and in-store architecture strategy, content creation and management, and real-time data analysis to chart the effectiveness of their marketing campaigns through YCD technology.
“In looking for the right technology partner to complete our digital media offering we could not have found a better fit than YCD multimedia. YCD multimedia’s sophisticated real-time data analytics combined with dynamic content provided by Coloredge’s interactive team results in high impact digital media with a measurable return on investment.” Christopher Searson, VP of Creative Services, Coloredge.
A key component of the YCD software is its ability to monitor ROI in real time for Coloredge clients. By tracking sales data for a specific product or campaign, clients will be able to determine the success of digital promotions and decide how to immediately boost profit. In addition, YCD offers the following patented technology and hardware: the YCD|Player, an integrated onsite audio/video player; YCD|Platform, for remote media distribution and management; and YCD hardware products such as the MuVi Wall(tm) that can synch up to twelve screens on a single player, enabling customers to display up to 12 zones of video content, individually or stretched across a single canvas.
“As the print industry continues to evolve, digital signage provides for an innovative access to customers through a varied platform that combines digital displays, analytics, and interactive elements that were formerly unavailable. The synergy between YCD and Coloredge creates a digital marketing application tailored to enhance traditional graphic production for many verticals.” Ziv Levavi, Senior Director of Operations US, YCD Multimedia.
YCD’s recent acquisition of C-Nario (another global leader in digital signage) offers complimentary technology that addresses an expanded market, ranging from retail chains to major venues. Furthermore, this will enable YCD to develop even more dynamic software applications. As a result, Coloredge can now offer these cutting-edge solutions to all of their clients. By partnering with YCD, Coloredge not only provides clients with an end-to-end digital solution, but the expertise to support it.
“Through our partnership with YCD Multimedia, Coloredge has positioned itself to deliver even more efficiency for our clients’ brand messaging through a highly impactful convergence of traditional print and dynamic digital media, providing significant value,” Don Uzzi, CEO of Coloredge, said.
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD’s flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands, such as Coca Cola, Toyota, Estee Lauder, Ferrari, Hilton Hotels, Cartier, and Hugo Boss. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com.
Coloredge is the largest provider of visual imaging solutions for luxury brands and retailers. With nationwide operations in New York City, Los Angeles, Atlanta, and Carlstadt, NJ, Coloredge creates high-impact visual spaces for retailers, museums, events, arenas, and corporate environments. In addition to wide-format imaging and digital display solutions, Coloredge provides leading brands with end-to-end creative production services including pre-media, studio photography, CGI/3D imaging, creative retouching, package prototyping, and digital asset management.