A visual communications leader for over 25 years, Coloredge was excited to unveil innovative, new retail display solutions during this year’s National Retail Federation BIG Show. Coloredge teamed up with Samsung to bring together a powerful mix of visuals and messaging that generated substantial traffic during the 3-day expo.
Coloredge showcased our digital mirror merchandising solution in the Samsung booth at the show, attracting customers with immersive content and engaging them further through an interactive experience. Featuring two displays geared towards apparel and beauty retailers, Coloredge highlighted our powerful digital content capabilities, utilizing RFID sensors to trigger new content coinciding with the movement of the products. By merging physical and online store experiences, offering the look-touch-feel effect while providing further product information, the overall shopper experience is improved, increasing engagement and driving sales.
“One of they key objectives of a great digital signage experience is interaction,” said Jeb Ball, CEO of Coloredge. “If a customer can connect with your brand through personalized digital encounters, their overall dwell time will increase, leading to improved buying behavior and an overall return on your investment.”
Participating with Coloredge in the Samsung booth was Stylmark, who provided the retail fixtures that displayed the products and digital mirrors. Together, we were able to integrate the complementary mediums of print and digital, offering a one-stop-shop for retail brands looking to take their customers’ in-store experiences to the next level.
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