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Lights, Camera, Action!

March 18, 2015 -
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Alongside the luxury retail brands Coloredge represents, there are star-studded extravaganzas and major sporting events that require expert creative production by the Coloredge team. In late summer 2014, Angel City Designs came to Coloredge to deliver large-scale imaging and displays for themed events and evening galas for some of the biggest names in music, movies and sports.

Each event starts with a design plan that moves into large-scale production. Coloredge brings its deep-rooted knowledge of inks and substrates to the forefront, and the end result are stunning visuals that support an immersive, high-impact environment. Some commonly used materials include vinyl banner, gator, sintra, adhesive decal, backlit material and dimensional displays. Using client-supplied branding, Coloredge and Angel City Designs turn creative concepts into large format décor elements, directional signage, light boxes, printed pillows, food/drink menus, and tent or set pieces.

Coloredge worked on four major events simultaneously during the 2015 winter season:

  • NBCUniversal Golden Globes After Party – Coloredge printed and installed large format perimeter graphics that were used inside the main party tent as scenic elements. Coloredge was responsible for the 50-foot media step-and-repeat for celebrities to make an entrance.
  • NARAS Grammy Celebration After Party – Coloredge printed a variety of graphics that were installed onto a 56’ x 14’ steamship set piece used for event entertainment.
  • NBC Super Bowl XLIX Tailgate – Coloredge worked alongside Angel City Designs to produce wide-format imaging from mesh and gator board to banners throughout the venue.
  • Academy of Motion Picture Arts and Sciences Governor’s BallColoredge began working months prior to help select fabrics, substrates and displays for hundreds of vintage movie images themed after The Oscars. Once narrowed, the pictures were created using dye-sublimation on unique fabrics strategically front and backlit with voile mesh at various elevations. Coloredge worked for 10 days to produce the event and delivered it one week ahead of schedule to allow for a full week of installation.

 


High-profile events are where Coloredge expertise shines. Contact us and let us help you create a memorable visual experience for your guests.