I coloredge in #mycalvins New York, NY
Calvin Klein – the iconic lifestyle brand that epitomizes provocative, sensual and modern style, turned it up a notch this #NYFW. Seeking to thrill and inspire their audience through the senses, Calvin Klein teamed up with Spotify (and Coloredge!) for a special glimpse into the world of Calvin during New York’s famed Fashion Week.
Coloredge created thousands and thousands of displays for the promotional rollout, which were showcased in over 150 Macy’s locations around North America. From POP displays to dimensional pieces to interactive digital screens in the flagship stores, this project was truly one-of-a-kind. Materials? You name it, we used it. Wood, steel, sand – the list goes on. Memorable displays included 10-foot custom backlit archways, and feature listening booths, fully equipped with a digital screen and creative content Calvin-lovers could engage with to create playlists that matched their #mycalvins mood.
Watch the behind-the-scenes footage of the Macy’s Herald Square installation here.