Beauty

Calvin Klein

What started with a handful of conceptual mood boards quickly turned into this year’s holiday gift set packaging for Coty’s most successful power brand, Calvin Klein. Initial exploratories included over 100 design concepts, package prototypes, and 3D/CGI packaging illustrations. Then, we moved onto final production-ready mechanicals, product photography and creative retouching for the brand’s hero imaging and media kit. From ideation to market launch, Coloredge supported Coty with 360-degree studio services, vitalizing the Calvin Klein brand online and on store shelves.