Packaging

Dunkin’ Donuts

READY-TO-DRINK ICED COFFEE HITS STORES NATIONWIDE

Dunkin’ Donuts wants you to ‘keep on’ all day long as their delicious iced coffee becomes available in ready-to-drink (RTD) bottles in stores across the nation. Collaborating with Coca-Cola and its bottling partners on manufacturing and distribution, these pre-packaged iced coffees were introduced to retailers, grocers, convenience stores, mass merchandisers and Dunkin’ Donuts restaurants nationwide.

Assisting Dunkin’ Donuts with their first launch into the RTD coffee category, Coloredge took the lead on the behind the scenes work with creating package prototypes and stylized photography that was used across DD’s marketing and advertising initiatives.