Retail

Fossil

#CallingAllCurious New York, NY

As a part of their continued #CallingAllCurious campaign, Fossil challenged consumers to show the world through their lenses, finding interesting scenarios where Fossil products blend in with their surroundings. Simultaneously, Fossil challenged us, their visual marketing partner, to challenge the way we create their graphics. We stepped outside of the flat imaging box, creating dimensional, handcrafted keyhole boxes for them – 2,000, to be exact! You can say it’s like a key into your curiosity-driven imagination. To complement these custom-fabricated pieces, we also printed and installed the graphics throughout the interiors and exteriors of the stores, as well as the colorful plexi cutouts for all of their product showcases.