Experts in the field
NFL stars Boomer Esiason and Phil Simms have been drafted by Investors Bank for a multi-media advertising campaign. Wanting to showcase their customized banking solutions, Investors Bank launched “Experts in the Field”, a campaign that targets businesses in New York and New Jersey. The integrated campaign consists of TV, radio print, digital and out-of-home as well as in branch POP.
Source Communications, Investors Bank advertising agency of record, worked with Coloredge to produce various marketing pieces to support the campaign. Included were 175 life-size standees of Esiason and Simms, which were engineered to be shipped folded, incorporate a changeable messaging component and be easy enough to have store personnel assemble on-site. Additionally, Coloredge wrapped Investor’s Bank support vans with images of Esiason and Simms. The Coloredge NYC comp studio also branded a personalized football that was used as a prop in the photo shoot and commercial.