Retail

Lord & Taylor: Just Bobbi

A LOOK INTO BOBBI BROWN’S LIFESTYLE new york, ny

Recently named Lord & Taylor’s Creative Consultant, Bobbi Brown is beginning to open a series of “Just Bobbi” concept shops at select Lord & Taylor locations and also online. Coinciding with the launch of her new book, Beauty From The Inside Out”, these shops give customers an inside look at Bobbi Brown’s unique lifestyle, including her taste in everything from beauty and wellness to apparel and accessories.

With the intent of having a cool, curated space in which customers can shop and explore, Coloredge worked with design teams on a shop in shop with a minimalistic touch that represents Brown’s aesthetic. Considering that the space will be updated monthly with on-trend seasonal items selected by Brown, the design intent was to have the space remain neutral with the use of natural looking materials that adapt to any in-store products.