Retail

Lord & Taylor

Birdcage Soars Into 5th Avenue New York, NY

As an evolving concept shop-in-shop, Birdcage, Lord & Taylor’s NYC flagship boutique, is constantly stepping outside of the box to fascinate its shoppers. It’s an added challenge to standout in a crowd of brands that are sold in other stores, but iconic Lord & Taylor does just that with this popup shop. They want it to be a delightful experience for shoppers alike, and turned to Coloredge to help make that happen. This month, we conceptualized and produced a French-inspired boulangerie, or bakery, which instantly draws your attention upon arriving. From the custom tile-like flooring to the striking columns and canopies, this lucky bird was in a beautifully gilded cage (with all of her fashionista friends!).