Packaging

Merritt Productions

LIGHT UP THE FIFA WORLD CUP

For Budweiser’s flashiest FIFA soccer campaign yet, they featured brew-delivering drones and light-up cups that were noise activated by the sound of cheering crowds.

Merritt Productions called on Coloredge to perfect the packaging seen in the commercials. To do so, Coloredge worked on transfers for the Budweiser logo, cups and gold FIFA trophies. Watch the commercial here.