Retail

Reebok

GET A MOVE ON Boston, MA

Focusing on movement and adaptability, Reebok launched a campaign called ‘Versatility in Motion’ for one of their new shoe designs. They wanted to create the feeling of motion around their in-store product and window displays.

Working with Roundhouse agency, we conceptualized and produced a multi-dimensional window display that includes a long, hexagonal fixture with floating shoes and an LED light programmed to move throughout the fixture. The background graphic features a woman running with the new shoes. Continuing the theme into the store, the table displays also feature hexagonal fixtures to elevate the new shoes. Motion accomplished.