Did you catch FOX’s X-Factor Season 2 Premiere on Tuesday (September 11, 2012) at Grauman’s Chinese Theatre? In case you missed it, here’s the inside scoop of the night! russell harris EVENT GROUP produced the event, with graphics provided by Coloredge. The event kicked off with 1,000 guests, including talent, contest winners, and FOX executives, and a special cement handprint ceremony for the judges. There was also an impressive turnout of thousands of fans, as they eagerly waited to catch a glimpse of the star-studded judging panel!
With so many guests and fans at this grand premiere, it was important to keep everything organized. Coloredge produced the custom branded graphics for the bike rack barricades used to help with crowd control and traffic, as well as, the eye-catching 45’ long neon pink step-and-repeat that lined the teal carpet. To further help make the event stand out, Coloredge produced the 14’x20’ graphic banners hanging from the theater entrance and bright directional signage that was located throughout the venue.
The night was ended in high spirits with an invite-only after party, which was also produced by russell harris EVENT GROUP. In addition to the highly anticipated judging panel, the excited guests and lively atmosphere, the collaboration between russell harris EVENT GROUP and Coloredge surely enhanced the wow-factor to the X-Factor Season 2 premiere!
Coloredge is the largest provider of visual imaging solutions for luxury brands and retailers. With nationwide operations in New York City, Los Angeles, Atlanta, and Carlstadt, NJ, Coloredge creates high-impact visual spaces for retailers, museums, events, arenas, and corporate environments. In addition to wide-format imaging and digital display solutions, Coloredge provides leading brands with end-to-end creative production services including pre-media, studio photography, CGI/3D imaging, creative retouching, package prototyping, and digital asset management.