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The Importance of Branded Environments in Hotels

October 16, 2018 -

A buzzword that has been taking over the retail sector is connected to the hospitality industry in more ways than you think. Branded Environments tell a story about your brand and spark emotional connection with consumers. In a time of constant connectivity and the endless quest for unique experiences, it is crucial for hotels to... View Article


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Bottles and Cans, Case by Case

October 16, 2018 -

It’s no surprise to see that the production of craft beer has exploded in the recent past. One question we in the packaging industry keep wondering is how do all these brewers decide on the packaging to house their brew? It is easy to think of a beer you enjoy that you always find in... View Article


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Why Customers Love Limited-Edition Packaging

October 16, 2018 -

FOMO (fear of missing out) is a concept Millennials coined that extends far beyond social media habits and into their purchasing behavior, which is why limited-edition packaging resonates so well with this audience in particular. Limited-editions create an air of exclusivity and immediacy, driving sales. According to MBAKnol.com, “A limited edition marketing strategy carries a... View Article


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K-Beauty: Just A Phase or Here to Stay?

September 20, 2018 -

Whether or not you’ve heard of the latest beauty trend to establish itself in the U.S., K-beauty is definitely here for good. K-beauty is short for “Korean beauty,” and everything from their signature face masks to balms and lotions have taken the American beauty market by storm. Since K-beauty products first went mainstream in the... View Article


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Tracking The Disruption in Healthcare Packaging

September 20, 2018 -

As consumers, we tend to identify our favorite products within seconds of seeing them — and this isn’t by accident. The packaging of healthcare and wellness products can make or break your sales, delivering the first impression to the customer. While the look of packaging has not always historically been a deal breaker to the... View Article