Ways that Retail can incorporate digital elements in stores.
September 18, 2020
As retail gets back into gear, there are many questions that Retailers are facing in terms of safety, convenience and how to stay ahead of the pack. As a leading production partner for many retail brands for the past 30 years, we have seen a lot of ups and downs. The Coronavirus definitely served up... View Article
Digital Elements and The Beauty Industry
The beauty industry is as resilient as it is historic and glamourous. COVID-19 has affected industries of all kinds, but one of the most notable is that of consumer goods like clothing, and most importantly, beauty. Despite this downturn, we see that many brands are revitalizing their businesses in ways never seen. Department store titans... View Article
Omnichannel Marketing: What is it and how can Coloredge help?
Marketing is no longer a simple act. With digital, visual, and print marketing constantly evolving, we see that some brands get left behind. Omnichannel marketing is the concept that all your brand touchpoint match up and the sales experience is seamless from the first time a customer sees your logo, to the follow-up after a... View Article
How Will Out Of Home Advertising Change Post COVID-19?
July 29, 2020
- Digital Signage
With the world having been locked down for months, and slowly coming back into what we could call “normal” life, we at Coloredge began to wonder how the Out of Home Marketing industry might change in the near future. Having completed all sorts of jobs in this sector, including this larger than life barricade for... View Article
How Window Displays Will Help Retail As The World Reopens
Is window shopping dead as we know it? In B.C. times (Before COVID), retail was already shifting from IRL experiences to being more online driven, with eCommerce and internet shopping rising more and more. The impact of the pandemic already caused many stores to announce they wouldn’t be back in business after lockdowns lift, so... View Article