Marketing is no longer a simple act. With digital, visual, and print marketing constantly evolving, we see that some brands get left behind. Omnichannel marketing is the concept that all your brand touchpoint match up and the sales experience is seamless from the first time a customer sees your logo, to the follow-up after a... View Article
Lockdown is easing across America and as retailers go back to “normal” business, their digital strategies and partnerships also start to reignite. Influencers have been a regular tool used by brands and stores to boost their sales and KPI’s for a few years now, but we can’t help but wonder: is the influencer market operating... View Article
The logo, tagline, color palette, copywriting, and strategy of a brand are all part of a larger mission: the brand voice. While it has been customary for brands who need to ‘refresh’ their look to just tweak their logo or expand their color palette, now it goes much deeper. Nextstepcomms notes that rebranding “can be... View Article
KATE PFEFFER REJOINS COLOREDGE AS SENIOR ACCOUNT EXECUTIVE FOR ITS NEW YORK-BASED PACKAGING DIVISIONFebruary 22, 2018 - Creative Services
NEW YORK, NY – February 22, 2018 – Coloredge, the largest provider of visual marketing solutions for upscale brands and retailers, today announced that Kate Pfeffer has rejoined Coloredge as a Senior Account Executive for its Packaging division in New York City. Kate’s career at Coloredge started in 2012, where she supported consumer packaged goods... View Article
Acquisition expands Coloredge’s packaging development offering and accelerates speed-to-market for New York-area brands.