Packaging




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PRODUCTION PARTNERS GIVE AGENCIES AN ADVANTAGE

January 22, 2019 - , ,


In today’s changing world, cooperation and partnership are two of the most valuable things in business. When design agencies are tasked with projects that seem a bit too big for their particular capabilities, many look to vendors or partners to fill the void. Design is a widely diverse industry, therefore many things go far beyond... View Article


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Toy Packaging Trends 2018

December 20, 2018 -


It’s not just what’s inside that counts. Like every other industry, packaging has become a foundational component of the toy sector, not only informing parents and children of the product it contains, but as an integral element of the toy itself. A big theme for 2018 toy packaging trends includes inventive packaging that becomes part... View Article


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How Beauty Packaging Can Lead to Sales

November 21, 2018 -


First impressions matter, and this is especially true when talking about beauty packaging and consumers. Whether you have the next big thing, or a go-to favorite, packaging is now more about wowing the customer than ever before. Apart from simply impressing the consumer, a sense of luxury is ubiquitous in the world of beauty product... View Article


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Bottles and Cans, Case by Case

October 16, 2018 -


It’s no surprise to see that the production of craft beer has exploded in the recent past. One question we in the packaging industry keep wondering is how do all these brewers decide on the packaging to house their brew? It is easy to think of a beer you enjoy that you always find in... View Article


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Why Customers Love Limited-Edition Packaging

October 16, 2018 -


FOMO (fear of missing out) is a concept Millennials coined that extends far beyond social media habits and into their purchasing behavior, which is why limited-edition packaging resonates so well with this audience in particular. Limited-editions create an air of exclusivity and immediacy, driving sales. According to MBAKnol.com, “A limited edition marketing strategy carries a... View Article