Packaging




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Premiumization of Packaging

March 19, 2019 -


As time goes on and retail trends metamorphose, brands are challenged to keep ahead of the wave. In most cases, a brand or product’s packaging can make all the difference when the consumer is at the store making a purchasing decision. In recent history, as global middle classes grow and purchasing power expands, more consumers... View Article


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PRODUCTION PARTNERS GIVE AGENCIES AN ADVANTAGE

January 22, 2019 - , ,


In today’s changing world, cooperation and partnership are two of the most valuable things in business. When design agencies are tasked with projects that seem a bit too big for their particular capabilities, many look to vendors or partners to fill the void. Design is a widely diverse industry, therefore many things go far beyond... View Article


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Toy Packaging Trends 2018

December 20, 2018 -


It’s not just what’s inside that counts. Like every other industry, packaging has become a foundational component of the toy sector, not only informing parents and children of the product it contains, but as an integral element of the toy itself. A big theme for 2018 toy packaging trends includes inventive packaging that becomes part... View Article


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How Beauty Packaging Can Lead to Sales

November 21, 2018 -


First impressions matter, and this is especially true when talking about beauty packaging and consumers. Whether you have the next big thing, or a go-to favorite, packaging is now more about wowing the customer than ever before. Apart from simply impressing the consumer, a sense of luxury is ubiquitous in the world of beauty product... View Article


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Bottles and Cans, Case by Case

October 16, 2018 -


It’s no surprise to see that the production of craft beer has exploded in the recent past. One question we in the packaging industry keep wondering is how do all these brewers decide on the packaging to house their brew? It is easy to think of a beer you enjoy that you always find in... View Article