Packaging




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How Beauty Packaging Can Lead to Sales

November 21, 2018 -


First impressions matter, and this is especially true when talking about beauty packaging and consumers. Whether you have the next big thing, or a go-to favorite, packaging is now more about wowing the customer than ever before. Apart from simply impressing the consumer, a sense of luxury is ubiquitous in the world of beauty product... View Article


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Bottles and Cans, Case by Case

October 16, 2018 -


It’s no surprise to see that the production of craft beer has exploded in the recent past. One question we in the packaging industry keep wondering is how do all these brewers decide on the packaging to house their brew? It is easy to think of a beer you enjoy that you always find in... View Article


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Why Customers Love Limited-Edition Packaging

October 16, 2018 -


FOMO (fear of missing out) is a concept Millennials coined that extends far beyond social media habits and into their purchasing behavior, which is why limited-edition packaging resonates so well with this audience in particular. Limited-editions create an air of exclusivity and immediacy, driving sales. According to MBAKnol.com, “A limited edition marketing strategy carries a... View Article


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Tracking The Disruption in Healthcare Packaging

September 20, 2018 -


As consumers, we tend to identify our favorite products within seconds of seeing them — and this isn’t by accident. The packaging of healthcare and wellness products can make or break your sales, delivering the first impression to the customer. While the look of packaging has not always historically been a deal breaker to the... View Article


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Packaging Can Make or Break Your Success

August 15, 2018 -


As consumers, we tend to identify our favorite products within seconds of seeing them. This is not by accident. The packaging of healthcare and wellness products can make or break your sales and deliver the first impression to the customer. While the look of packaging has not always been a deal breaker to the consumer... View Article