With empty storefronts in many U.S. cities, it can lead one to wonder if the fate of the retail industry is fleeting given the increase in online retail across all sectors. With Coloredge having a foot in the Branded Environments industry, this could be a cause for concern. However, with research we see that despite... View Article
In today’s digital world, beyond phone screens and predictive text, exists something even more stellar. Virtual and Augmented Reality is shaking up the very industries that have stood strong for centuries. Whether it is seeing how furniture looks in your living room or using virtual fitting rooms, Augmented Reality is changing the way the retail... View Article
This holiday season, you might not find yourself at your local shopping mall or gift shop quite like in the past. More than ever, pop-up shops are all the rage. These small, temporary shops that are remarkable for selling or showcasing new products have been gaining steam ever since they first came into existence more... View Article
Yes, we’re big fans of pop-ups — for what are increasingly a million reasons — but our favorite one? It’s more cost efficient for your brand, especially compared to a traditional brick and mortar store. Whether you want to test out a new product, move some inventory, or just create general buzz, pop-ups (temporary stores... View Article
More brick and mortar stores closed in 2017 than any other year on record — over 7,000 — and the trend has only continued into 2018. In a world where 96% of Americans shop online, and 67% of millennials, 56% of Gen X, 41% of baby boomers, and 28% of seniors prefer to search and... View Article