Large format printing can be found all around you. The graphics in the windows of your favorite stores, billboards, and even certain elements of dimensional and 3D displays are rife with printing elements. We at Coloredge are always looking out for the latest trends in the printing industry and with the effects of the COVID-19 pandemic still yet to be fully felt, we know that there are brighter days ahead of us.
With COVID shaking up almost every industry, you might wonder how the printing industry will fare In the coming years. We know, according to The Expresswire, the Large Format Printers Market is expected to grow to US$ 8651.3 million by 2026. This can be observed in the simple fact that printing is needed to not only be used in direction signage, but also to advertise a plethora of products. Take for example this job done for Aeropostale at the Manhattan Mall in Midtown New York City, where we employed color matching techniques with speedy production to make sure the graphics went up just in time for the campaign’s launch.
When it comes to large format printing in OOH advertising, we see that the industry will swell to be worth just over $3.7B by 2024, this means that for brands and printers there is a lot of room for innovation and creativity. Check out these examples of radical OOH during the course of 2020 that shows just how far you can take your messaging with large format printing. Be sure to check out all of our large format printing examples here.