How Can Packaging Trends Help Brands Recover Post COVID-19

July 10, 2020 -

As the uncertainty of how the world will recover from the COVID-19 crisis persists, we at Coloredge have begun wondering how one aspect of our service offering will adapt: Packaging. Everything from CPGs to Prototypes and Sales Samples are in a constant state of evolving. After doing research, we have discovered some aspects of the... View Article


My Business is Reopening in Phases: What Can I Do to Prepare?

June 25, 2020 -

Every state is allowing businesses to slowly reopen its doors and adjust their services according to current safety precautions. We have curated three essential phases for your brand to keep in mind as you prepare to re-open.  Phase 1:  The Importance of Physical barriers and Visual Marketing  There are many aspects to consider when your... View Article


I Think My Brand Needs a Rebranding: What Should I Do?

June 17, 2020 -

The logo, tagline, color palette, copywriting, and strategy of a brand are all part of a larger mission: the brand voice. While it has been customary for brands who need to ‘refresh’ their look to just tweak their logo or expand their color palette, now it goes much deeper. Nextstepcomms notes that rebranding “can be... View Article