How Can Packaging Trends Help Brands Recover Post COVID-19
July 10, 2020
As the uncertainty of how the world will recover from the COVID-19 crisis persists, we at Coloredge have begun wondering how one aspect of our service offering will adapt: Packaging. Everything from CPGs to Prototypes and Sales Samples are in a constant state of evolving. After doing research, we have discovered some aspects of the... View Article
Influencer Marketing post-COVID-19: The trend that will change everything
Lockdown is easing across America and as retailers go back to “normal” business, their digital strategies and partnerships also start to reignite. Influencers have been a regular tool used by brands and stores to boost their sales and KPI’s for a few years now, but we can’t help but wonder: is the influencer market operating... View Article
My Business is Reopening in Phases: What Can I Do to Prepare?
Every state is allowing businesses to slowly reopen its doors and adjust their services according to current safety precautions. We have curated three essential phases for your brand to keep in mind as you prepare to re-open. Phase 1: The Importance of Physical barriers and Visual Marketing There are many aspects to consider when your... View Article
I Think My Brand Needs a Rebranding: What Should I Do?
The logo, tagline, color palette, copywriting, and strategy of a brand are all part of a larger mission: the brand voice. While it has been customary for brands who need to ‘refresh’ their look to just tweak their logo or expand their color palette, now it goes much deeper. Nextstepcomms notes that rebranding “can be... View Article
Improving the Workplace for My Team: How Can Coloredge Help Us?
The world is slowly returning to a higher level of normalcy than we have seen in the recent past. With various sectors having been active since COVID-19 overtook the usual flow of our world, we can now look back and learn about how to prepare any business for the new normal. Whether your company is... View Article