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Why Customers Love Limited-Edition Packaging

October 16, 2018 -

FOMO (fear of missing out) is a concept Millennials coined that extends far beyond social media habits and into their purchasing behavior, which is why limited-edition packaging resonates so well with this audience in particular. Limited-editions create an air of exclusivity and immediacy, driving sales. According to MBAKnol.com, “A limited edition marketing strategy carries a... View Article


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K-Beauty: Just A Phase or Here to Stay?

September 20, 2018 -

Whether or not you’ve heard of the latest beauty trend to establish itself in the U.S., K-beauty is definitely here for good. K-beauty is short for “Korean beauty,” and everything from their signature face masks to balms and lotions have taken the American beauty market by storm. Since K-beauty products first went mainstream in the... View Article


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Tracking The Disruption in Healthcare Packaging

September 20, 2018 -

As consumers, we tend to identify our favorite products within seconds of seeing them — and this isn’t by accident. The packaging of healthcare and wellness products can make or break your sales, delivering the first impression to the customer. While the look of packaging has not always historically been a deal breaker to the... View Article



SmartyPants Vitamins - CGI Bottles & Labels - July 2016 (2) (1)

Packaging Can Make or Break Your Success

August 15, 2018 -

As consumers, we tend to identify our favorite products within seconds of seeing them. This is not by accident. The packaging of healthcare and wellness products can make or break your sales and deliver the first impression to the customer. While the look of packaging has not always been a deal breaker to the consumer... View Article