How Brands Handle Activations Post-COVID
Brand activations can serve as great marketing tools for many industries. Pop-up shops, branded environments, brand partnerships and more are the most common ways to introduce new products or even a whole new brand to the world. As COVID took storm across the world, we saw a drastic drop in the brand activations we are... View Article
How Digital Marketing Improvements can take brand awareness to the top.
October 8, 2020
- Digital Signage
As consumers are glued to their phones, we notice that content and brand presence can be the deciding factor for a brand’s success. Here at Coloredge, we are always keeping our fingers on the pulse of marketing, both digital and print. We see that in the latest Altimeter / Prophet State of Digital Marketing report,... View Article
Ways that Retail can incorporate digital elements in stores.
September 18, 2020
As retail gets back into gear, there are many questions that Retailers are facing in terms of safety, convenience and how to stay ahead of the pack. As a leading production partner for many retail brands for the past 30 years, we have seen a lot of ups and downs. The Coronavirus definitely served up... View Article
Digital Elements and The Beauty Industry
The beauty industry is as resilient as it is historic and glamourous. COVID-19 has affected industries of all kinds, but one of the most notable is that of consumer goods like clothing, and most importantly, beauty. Despite this downturn, we see that many brands are revitalizing their businesses in ways never seen. Department store titans... View Article
Omnichannel Marketing: What is it and how can Coloredge help?
Marketing is no longer a simple act. With digital, visual, and print marketing constantly evolving, we see that some brands get left behind. Omnichannel marketing is the concept that all your brand touchpoint match up and the sales experience is seamless from the first time a customer sees your logo, to the follow-up after a... View Article