More brick and mortar stores closed in 2017 than any other year on record — over 7,000 — and the trend has only continued into 2018. In a world where 96% of Americans shop online, and 67% of millennials, 56% of Gen X, 41% of baby boomers, and 28% of seniors prefer to search and... View Article
It is evident that we live in a rapidly changing world. We are privileged by the convenience of speed and delivery, resulting in the constant evolution of our interests and how we value our time. One way businesses and brands can optimize their time, manage their risk, advertise their unique brand, and capture their audience’s... View Article
Over the past few years, brick and mortar retail has been struggling and slowly dying. Thousands of store-fronts have closed as consumers shift to a more convenient method of shopping online. In the midst of the death of retail, the beauty and cosmetic industry has managed to stay afloat–but how are they saving themselves? According... View Article
Q. What is your background in packaging? A. I graduated from the University of Michigan’s School of Art with a degree in graphic design and moved to Chicago shortly thereafter. Originally more interested in industrial design, my first job at a small design studio, “Perception Design” introduced me to package design. A move to Los... View Article
Millennials want the ‘whole package’…and then some. If today’s consumer trends tell us anything, it’s that marketing budgets shouldn’t be spent on marketing…but on packaging. When it comes to the beauty sphere, younger brands are ditching the traditional marketing approach and catering to the packaging one. Focusing on unique packaging and label designs are how... View Article