It’s not just what’s inside that counts. Like every other industry, packaging has become a foundational component of the toy sector, not only informing parents and children of the product it contains, but as an integral element of the toy itself. A big theme for 2018 toy packaging trends includes inventive packaging that becomes part... View Article
First impressions matter, and this is especially true when talking about beauty packaging and consumers. Whether you have the next big thing, or a go-to favorite, packaging is now more about wowing the customer than ever before. Apart from simply impressing the consumer, a sense of luxury is ubiquitous in the world of beauty product... View Article
This holiday season, you might not find yourself at your local shopping mall or gift shop quite like in the past. More than ever, pop-up shops are all the rage. These small, temporary shops that are remarkable for selling or showcasing new products have been gaining steam ever since they first came into existence more... View Article
Black Fridays, Small Business Saturdays, and Cyber Mondays — post-Thanksgiving weekend can get pretty overwhelming if you’re out shopping (or checking your inbox). In response to all of the heavy commercialism that has begun to define this time of the season, Giving Tuesday was created a few years ago to give the holidays a bit... View Article
A buzzword that has been taking over the retail sector is connected to the hospitality industry in more ways than you think. Branded Environments tell a story about your brand and spark emotional connection with consumers. In a time of constant connectivity and the endless quest for unique experiences, it is crucial for hotels to... View Article