FOMO (fear of missing out) is a concept Millennials coined that extends far beyond social media habits and into their purchasing behavior, which is why limited-edition packaging resonates so well with this audience in particular. Limited-editions create an air of exclusivity and immediacy, driving sales. According to MBAKnol.com, “A limited edition marketing strategy carries a... View Article
Whether or not you’ve heard of the latest beauty trend to establish itself in the U.S., K-beauty is definitely here for good. K-beauty is short for “Korean beauty,” and everything from their signature face masks to balms and lotions have taken the American beauty market by storm. Since K-beauty products first went mainstream in the... View Article
As consumers, we tend to identify our favorite products within seconds of seeing them — and this isn’t by accident. The packaging of healthcare and wellness products can make or break your sales, delivering the first impression to the customer. While the look of packaging has not always historically been a deal breaker to the... View Article
Yes, we’re big fans of pop-ups — for what are increasingly a million reasons — but our favorite one? It’s more cost efficient for your brand, especially compared to a traditional brick and mortar store. Whether you want to test out a new product, move some inventory, or just create general buzz, pop-ups (temporary stores... View Article
As consumers, we tend to identify our favorite products within seconds of seeing them. This is not by accident. The packaging of healthcare and wellness products can make or break your sales and deliver the first impression to the customer. While the look of packaging has not always been a deal breaker to the consumer... View Article