With the world having been locked down for months, and slowly coming back into what we could call “normal” life, we at Coloredge began to wonder how the Out of Home Marketing industry might change in the near future. Having completed all sorts of jobs in this sector, including this larger than life barricade for... View Article
Is window shopping dead as we know it? In B.C. times (Before COVID), retail was already shifting from IRL experiences to being more online driven, with eCommerce and internet shopping rising more and more. The impact of the pandemic already caused many stores to announce they wouldn’t be back in business after lockdowns lift, so... View Article
As the uncertainty of how the world will recover from the COVID-19 crisis persists, we at Coloredge have begun wondering how one aspect of our service offering will adapt: Packaging. Everything from CPGs to Prototypes and Sales Samples are in a constant state of evolving. After doing research, we have discovered some aspects of the... View Article
Lockdown is easing across America and as retailers go back to “normal” business, their digital strategies and partnerships also start to reignite. Influencers have been a regular tool used by brands and stores to boost their sales and KPI’s for a few years now, but we can’t help but wonder: is the influencer market operating... View Article
Every state is allowing businesses to slowly reopen its doors and adjust their services according to current safety precautions. We have curated three essential phases for your brand to keep in mind as you prepare to re-open. Phase 1: The Importance of Physical barriers and Visual Marketing There are many aspects to consider when your... View Article