WELCOME TO UTOPIA new york, ny
Similar to Coloredge, Camper thrives on creativity and growth. Founded in 1975, from the island of Mallorca, Spain, this unconventional footwear company has grown tremendously to over 400 stores in over 40 countries, while creating approximately 500 models each season.
Believing that each store should have its own personality, Camper introduced its ‘Utopia’ marketing campaign to their Madison Avenue, NY store. To support the campaign and lively shopping experience, Coloredge installed a 28’ wide full backlit SEG that occupies the entire back wall of the store. With its impactful design, this large installation draws in Madison Avenue shoppers.