Stadiums & Arenas

Chester’s Spot at Madison Square Garden

Chester's Spot New York, NY

For the newest concessions installation at the famed Madison Square Garden in Midtown NYC, Coloredge created various branded elements including the lit sign indicating that guests have arrived, branded collateral in which the foods are served, and vibrant adhesive vinyl to make the space as orange as your fingers after devouring a bag of the classic cheesy snack. With this new branded environment within one of the world’s most famous venues, we can say it was a finger licking hit!