10.5 Ounces of Perfection

It’s truly an honor to partner with Coca-Cola, one of the most successful, well-known brands in the world. And this partnership has spanned over two decades – talk about refreshing, ahh. The greatest part? Working on new, innovative products before they launch, like this 10.5oz can, for instance. Our goal: to produce the final, perfect image of the thirst-quenching can that will be the hero image for all of its future marketing campaigns. What it takes: full packaging capabilities from prototyping and color studies to stylized photography and retouching. Take a behind-the-scenes look at how the perfect Coca-Cola can is produced.