Eataly x YOOX
Italian Style new york, ny
YOOX is the world’s leading online lifestyle store for art, fashion, and design. When they wanted to make a statement in New York City’s iconic Eataly marketplace, they called on the experiential production company, Ghost EXP and the creative agency Stink Studios to help implement the brand’s identity in a short run pop-up shop that showcased how anyone can “Shop Like an Italian”. By transforming the space into a complete branded environment, and with Coloredge helping produce adhesive graphics and window displays that grab shoppers’ attention, this pop-up was the epitome of brilliance and Italian style.