#FossilQ Gone Digital New York, NY

Fossil’s gone digital – not just with their products, but with their store visuals too! In lieu of their new Q Touchscreen Smartwatches launch, Fossil turned to Coloredge to help smarten up their store windows, starting with their flagship NYC location in Times Square. We turned it up a notch to help them stand out in the madness, installing a 3 x 3 video wall of 55” high-bright Samsung screens. These specialized screens are more than 7x the average screen brightness, and can withstand all the challenges of Times Square…sensory overload, reflections…while ensuring the colorful content is still popping off the video wall. To complement these beautiful screens, we also produced the graphics throughout the store. Talk about having one company to manage your branding – print and digital.