HELPING SPREAD THE SMILES Encino, CA
A franchise with 540 stores globally, Menchie’s Frozen Yogurt stands by their mission statement, ‘we make you smile’. The Encino store location (shown above) is fully equipped with a yogurt bar, toppings bar and activity room. Wanting to maintain the world class in-store experience that Menchie’s is known for, they needed graphics to match their already existing fun-loving environment.
Coloredge creates most of the graphics seen in over 500 of their other stores (including some internationally), which help direct customers as they go through the self-serve ‘froyo’ experience. Signage like “Mix, Weigh, Pay” educates customers on the process in which they receive frozen yogurt. The sweet friends also provide a fun visual and education on what’s in your mix.