Packaging

Merritt Productions

LIGHT UP THE FIFA WORLD CUP

For Budweiser’s flashiest FIFA soccer ad campaign yet, they featured CGI brew-delivering drones and light-up cups that were noise-activated by the sound of cheering crowds.

Merritt Productions called on Coloredge to prototype and perfect the packaging seen in the commercials. To do so, Coloredge worked on the cups and created bright, detailed transfers for the Budweiser logo and gold FIFA trophy. Watch the commercial here (zoom to 01:14 to see our cup in action).