VERTUOPLUS EMPLOYEE LAUNCH EVENT new york, ny
As the world’s first single-serve coffee company, Nespresso has perfected the art and science of coffee making at home, and elevated the coffee experience by delivering highest quality coffees and ultimate coffee experiences to their consumers cup after cup. To celebrate the VertuoPlus launch event in their NYC corporate office, Nespresso looked to K+ Design Collective to create an immersive environment in an existing space to minimize space rental cost, and bring to life the “Ordinary into an Extraordinary” experience.
Collaborating with K+ Design Collective, Coloredge produced and installed the vinyl wall coverings on all the elevator lobby walls and floor, and even added Nespresso branded floor push buttons inside each elevator cab. The goal of the event was to create a meaningful moment around a cup of coffee, revive the passion and pride for the Brand, and foster social media sharing with #Breakfast@Nespresso. Not only was the Nespresso lobby transformed into an elegantly inviting kitchen, it also had views to a NYC skyline.