CALLING ALL FITNESS FANATICS Miami, fl
Nike has transformed the northeast corner of Lincoln Road in Miami Beach into a sports retail experience, offering fitness enthusiasts personalized shopping at its best. This 2-story, 31,000 sq. ft. destination store features 1:1 services and Nike+ Trial Zones for basketball, running and soccer.
Coloredge stepped-up its game by providing visual branding throughout the store, including P-95 multi-layered rigid banners for windows, cash wraps and categories. Custom wallpaper, staircase graphics and other images showcase natural lighting throughout, creating a synergy with the South Beach location.