Extra Smarty SmartyPants
Products can often become camera-shy if they aren’t ready for the big screen. That’s how SmartyPants Vitamins felt before they knocked on our door, of course. Instead of waiting for their products to be ready for the spotlight, we produced 3D computer generated images (CGIs), creating flawless versions of their adorable packaging. From there, we relabeled every SKU, finishing the job before the photographer could even say, “smile!” The picture-perfect CGIs were uploaded to the e-commerce website right away, and ready for purchase. Talk about speed to market!