Retail

STORY at Macy’s

STORY at Macy's New York, NY

Coloredge was excited to work with STORY at Macy’s—a Macy’s cobranded in-store iteration of STORY’s constantly-changing, narrative driven pop-up retail model. STORY’s brand identity is fun and unique, highlighting up-and-coming creators while focusing on well-designed and eye-catching products.

Working in partnership with Story’s design firm, Coloredge was tasked with color matching, printing and installing all the vinyl to cover the pre-assembled dimensional display units, all of the walls, and the ceilings for both “Color” & “Outdoor” Story events.