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Ways that Retail can incorporate digital elements in stores.

September 18, 2020 -
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As retail gets back into gear, there are many questions that Retailers are facing in terms of safety, convenience and how to stay ahead of the pack. As a leading production partner for many retail brands for the past 30 years, we have seen a lot of ups and downs. The Coronavirus definitely served up changes never before seen in any industry, but we are here to help! Some of the most impactful ways that retailers can attract and serve customers for a better shopping experience. 

The use of Augmented Reality will help unite the online and instore experiences like never before. To begin, we know that AR is “Augmented Reality is a technology which superimposes a computer-generated image on a user’s view of the real world. In modern technology, it is most commonly implemented using a person’s phone camera” (Digital Marketing Institute). From there, we see that many brands have begun implementing AR, with ASOS implementing a “Virtual Catwalk” on their mobile app, which allows users to, “points their smartphone camera at a suitable flat surface and clicks the ‘AR’ button on the product page in the app. Models then virtually appear, giving the customer a new and more intimate way of viewing products.” (Source) While ASOS is a purely online retailer, we also see that luxury retailer Gucci rolled out a “try on” feature in their app for shoes, which can then serve customers for easy decision making once they visit the store or choose to make the purchase online.

Sliding away from AR and into the world of QR codes, we know that as shoppers are apprehensive to touch surfaces or marketing materials, one way that brands can ensure that omnichannel marketing is a great way to get vital information to shoppers, share discounts, or even grant access to special content that cannot otherwise be seen. In this article by BarcodesInc, we see that “QR coupons redeemed via a mobile device is expected to reach 5.3 billion by the year 2022”, this is a way to garner more traffic into stores or onto your website. Another way that QR codes can be helpful is to provide a direct link to make a purchase, or to verify if something is in stock in store or online (MParticle).

Finally, by utilizing electronic payment systems inside stores, you can ensure that the least amount of contact is had between customers and staff, while also streamlining the checkout process. GlobeNewswire notes how the electronic payment market “is expected to reach a value of USD 12,407. 5 billion by 2025, registering a CAGR of 23. 8% over the forecast period 2020 – 2025. This means that if your store is not already using methods like Apple Pay, Venmo, QR codes or others, there is a high chance you could fall behind the pack. Another rising trend is mobile points-of-sale. According to Business Insider, there will be around 27.7 million mPOS devices operational by the year 2021. This number is huge as compared to 3.2 million in the year 2014, and we at Coloredge can help brand these tools to make them as custom as the products you sell. 

Whether you are considering AR, QR or Mobile POS, we at Coloredge can help your brand and store ensure that the roll out is seamless. Don’t hesitate to contact our team of experts!