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On September 14, 2011, stars, trendsetters, and entertainment moguls alike were invited to attend the world premiere screening of the first ever season of The X Factor (US) at Hollywood's Arclight Cinerama dome.
Russell Harris Event Group sought out Coloredge to design and produce graphics for the A-list event.
After a brief site survey, designers from Russell Harris Event Group and Coloredge brainstormed how to create the perfect premiere atmosphere at the iconic Hollywood landmark theater. The Coloredge creative team created mock-ups and renderings of the proposed design, which were then presented to FOX.