The Importance of Branded Environments in Hotels

October 16, 2018

A buzzword that has been taking over the retail sector is connected to the hospitality industry in more ways than you think. Branded Environments tell a story about your brand and spark emotional connection with consumers. In a time of constant connectivity and the endless quest for unique experiences, it is crucial for hotels to… View Article

Bottles and Cans, Case by Case

October 16, 2018

It’s no surprise to see that the production of craft beer has exploded in the recent past. One question we in the packaging industry keep wondering is how do all these brewers decide on the packaging to house their brew? It is easy to think of a beer you enjoy that you always find in… View Article

Why Customers Love Limited-Edition Packaging

October 16, 2018

FOMO (fear of missing out) is a concept Millennials coined that extends far beyond social media habits and into their purchasing behavior, which is why limited-edition packaging resonates so well with this audience in particular. Limited-editions create an air of exclusivity and immediacy, driving sales. According to MBAKnol.com, “A limited edition marketing strategy carries a… View Article